Improve Targeting With Predictive Analytics
Predictive modeling identifies consumers that are most likely to be interested in your brand, product or service based on the attributes of your current customers. Think of it like cloning your current customers.
The predictive modeling process creates a mathematical algorithm that generates a custom audience score. Then we apply this algorithm to a much larger marketing audience so we can identify the subset of ideal candidates for your business. For example, we may score everyone in the U.S. if you’re a B2C marketer or just a file of businesses in a certain industry if you’re a B2B marketer. Finally we select just those prospects with the highest scores to build your custom audience.
This custom audience can be marketed via mail, e-mail, or through your social media outlets. Targeting prospects with the highest probability to become your customer reduces waste and improves marketing effectiveness. We provide campaign management services to execute in-market tests, or we can work with your existing providers. Whatever works for you.