Data Driven Marketing
We combine advanced analytics with industry-proven marketing strategies to grow your business.
Predictive Modeling
Our industry-proven machine learning framework unleashes the power of your data to identify highly responsive audiences. Look-alike models, response models, LTV models, and lift models. There’s a purpose for each. Let’s get started.
Media Mix Modeling
Optimize your marketing plan using machine learning, monte carlo simulations, and 20+ years of marketing experience to turn insights into action. Ad stock, lag features, exogenous data, attribution, non-linear transformations, dimension reduction, ensemble modeling, it’s all here.
In-market Testing
Economists tell us profit maximization occurs where marginal revenue = marginal cost. Let’s setup in-market tests designed to measure lift (marginal revenue and marginal cost). We can take care of the execution or your agency can do it. Whatever works for you.
Recalibration/Optimization
Audience targeting requires ongoing maintenance. We’ll build and continuously retrain targeting models to maximize your marketing ROAS.
Campaign Management
Need help managing marketing programs? We’ve worked with startups, mid-size, and large established companies to test, optimize and automate media plans.
Remarketing
Retargeting active & inactive customers, unsold leads, and even site traffic is low-hanging fruit. We can help you setup remarketing programs that generate repeatable ROI.